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Google Ads STRATEGY

Account Setup

Create a Google Ads Account: Sign up for a Google Ads account at ads.google.com.

Define Your Goals: Determine what you want to achieve with your campaign (e.g., increased website traffic, sales, lead generation).

Set Up Conversion Tracking: Implement conversion tracking to measure the effectiveness of your ads.

2. Campaign Creation

Choose Campaign Type: Select from Search, Display, Shopping, Video, or App campaigns based on your goals.

Geographic and Demographic Targeting: Define your target audience based on location, age, gender, and other demographics.

Budget and Bidding: Set a daily or monthly budget and choose a bidding strategy (e.g., manual CPC, automated bidding).

Ads for all to see

KEYWORDS & ADS
Keyword Research

Identify Keywords: Use tools like Google Keyword Planner to find relevant keywords for your business.

Match Types: Use different match types (broad match, phrase match, exact match) to control which searches trigger your ads.

Negative Keywords: Identify and add negative keywords to avoid irrelevant traffic.

4. Ad Creation

Ad Groups: Organize your keywords into ad groups that share a common theme.

Ad Copy: Write compelling ad copy with a clear call-to-action (CTA). Include keywords in the headline and description.

Ad Extensions: Use ad extensions (sitelinks, callouts, structured snippets) to provide additional information and improve ad visibility.

Ads on your phone

LANDING & OPTIMIZING

 Landing Pages

Relevance: Ensure your landing pages are relevant to the ad and provide a seamless user experience.

Optimization: Optimize landing pages for speed, mobile-friendliness, and conversions.

6. Monitoring and Optimization

Performance Metrics: Regularly monitor key metrics like CTR (click-through rate), CPC (cost-per-click), and conversion rate.

A/B Testing: Conduct A/B testing on ad copy, headlines, and landing pages to find the most effective combinations.

Quality Score: Improve your Quality Score by enhancing ad relevance, expected CTR, and landing page experience.

Bid Adjustments: Make bid adjustments based on performance data, time of day, device, and location.

Reporting and Analysis
Regular Reports: Generate regular performance reports to track the effectiveness of your campaigns.

Data Analysis: Analyze data to identify trends, strengths, and areas for improvement

Everyone is Using Google Maps

Google maps is one of the most convenient features on any smart phone. When people are in a new place or are looking for a nearby business, often times Google Maps is the place they go. Google maps provides the user with the ability to search for types of businesses and see the top results that are close to them. What that means is many people are making their choice on where to go based on the results that pop up in their google map search. The opportunity to connect with customers through Google Maps is practical and cutting edge.

Imagine that you had never been to Yorktown Virginia before and you were looking for a coffee shop that was in the area close to where you were staying. An easy way that you could find one would be by putting a search for “coffee shop near me” into google maps. What you may not realize is that there are specific algorithms that determine what Google maps shows at the top of the results for you. That is where our team of talented online marketing whizzes comes in to make sure that when people are searching for businesses like yours, they find it right near the top. It is a crucial component to the modern market, and you might be surprised by how much business you are currently missing out on without a Google Maps strategy.